the challenge
Making sustainability feel raw, real, and premium
Aether wanted their digital catalog to feel incredibly tactile, making users appreciate the high-end textures of their recycled fabrics without touching them.
the solution
Micro-interactions and ultra-macro product views
We developed a WebGL-powered grain overlay and smart-zoom features on product imagery that responds organically to user scroll velocity and hover states.
the result
Direct-to-consumer engagement spike
Online lookbook interactions spiked significantly, driving a complete sell-out of their limited collection within 48 hours of launch.