the challenge
Challenging the conventional runway mold
Lox Models celebrates alternative, avant-garde editorial talent. They needed a digital identity that defied traditional luxury design rules while maintaining an upscale, high-society appeal.
the solution
Brutalist minimalism meets premium typography
We blended sharp, high-contrast typography with a raw, brutalist frame layout. A dark-mode first design system allowed striking avant-garde photography to cut through the noise.
the result
A definitive statement in alternative fashion
The radical redesign solidified Lox Models as the go-to agency for cutting-edge editorial campaigns, resulting in direct partnerships with independent luxury labels.
